The inaugural year of Formula 1 in Las Vegas set the stage for Resorts World Las Vegas to launch a dynamic suite of event collateral celebrating the historic debut. The visual system encompassed premium package materials, schedule flyers, limited-edition merchandise, feature magazine spreads, and a program logo created exclusively for the partnership. Designed to capture the speed, energy, and spectacle of F1, the collateral unified the excitement of race week with the elevated brand experience of Resorts World, delivering a cohesive and memorable presentation for guests and fans alike.
