Hartbeat Weekend 2023 was a star-studded, four-day takeover at Resorts World Las Vegas, hosted by Kevin Hart from July 6–9. The event featured headline performances by J. Cole, Jack Harlow, Ludacris, Kaskade, and RL Grime, alongside comedy showcases, live podcast tapings, high-energy pool parties, and Hart’s Reality Check Tour.
A vibrant, color-forward visual system captured the celebratory spirit of the weekend—uniting comedy, culture, and music under one bold identity. The campaign launched with high-impact exposure across Las Vegas, including full-motion LED features at Harry Reid International Airport, prominent digital and static billboards along the Strip, and extensive citywide placements that amplified visibility and excitement.
